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Marketing
4 天
B2B buyers crave thought leadership but probably not yours
The business case for investing in thought leadership is clear: B2B decision-makers regularly consume thought leadership ...
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6 天
Mailchimp declares Email is Dead, or is it?
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The six principles of persuasion and the brands using them effectively
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Why in-app attribution is failing marketers – and what needs to change
In the marketing world, assessing the impact of every dollar and attributing credit to advertising channels is the holy grail ...
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