The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...

Some 65% of workers say they are not engaged at their job, and 61% say they are struggling with their life outside of the workplace. That's according to a survey conducted by Gallup between April and ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Artificial Intelligence - Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

Marketing leaders across industries such as pharma, healthcare, financial services, and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy. On the one ...

Jay: Thinking about the MarketingProfs audience very specifically where it's very B2B driven, but this applies everywhere. What we are in the business of doing as marketers is inspiring change. That's ...

Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale. The annual ...