Cindy was appointed interim Chief Financial Officer at Nielsen in September 2024 and is responsible for overseeing the global finance organization, including financial planning and analysis, tax, ...

When the 2024 Primetime Emmys air on ABC at 8 pm ET on September 15, the winners will have been chosen by their peers within the Academy of Television Arts & Sciences. But we found ourselves wondering ...

Consumers are accessing more media across more platforms than ever before. Capturing the attention of your most important audiences with the right message, on the right channels, at the right time is ...

2024年の大統領選挙に向けたアメリカのメディアと広告のトレンドを、新しいデータハブでご覧ください。 断片化された世界におけるROIの最大化 世界中のマーケティング担当者がどのように予算を配分し、成功を測定しているのか、そして これらのトレンド ...

Singapore – 29 August 2024 – Latest data from Nielsen Ad Intel shows advertising spend in the luxury goods sector across key Asian markets grew 12% from H2 2023 to H1 2024. Those key markets, ...

August, like the entire summer, is typically characterized by less time spent watching TV at home compared to other seasons. This year’s second month of vacation is not exceptional in this regard, as ...

닐슨은 전 세계 마케터들을 대상으로 설문조사를 실시하여 그들이 어디에 지출하고 있는지, 목표가 무엇인지, ROI를 극대화하는 데 방해가 되는 요소는 무엇인지 파악했습니다. 이러한 계획과 우선순위를 분석하여 2024년 이후의 ROI 전략을 구체화할 수 있는 권장 ...

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

Sydney, Australia – October 2, 2024 – Nielsen has released its most recent Ad Intel and Consumer & Media View (CMV) data on the finance industry in Australia, as the sector ramps up ad spending by 9%, ...

Partha joined Nielsen in May 2024 as Managing Director and leader of its new Global Capability Centers (GCCs). In this role, he oversees the operations of Nielsen’s India GCCs and ensures its ...