Campaign details Brand: Britannia NutriChoice Brand owner: Britannia Industries Entrant company: Mindshare India Idea creation: Mindshare Bangalore Market: India Sector: Bread, cake, biscuits Media ...

Chinese brands have moved from “cheap and fast” to innovation-led challengers. Yet, while R&D and supply-chain excellence drive rapid global expansion, many still lack the emotional brand power needed ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Jun Cao joined Analytic Partners in 2020. With 20+ years of analytics experience and deep insights across the Asia and North America markets, Jun brings innovative solutions and high-value consulting ...

The NHS (National Health Service) Blood & Transplant'sWe’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

“Retail media is not just about comms,” according to Ed Sellier, strategy manager at Tesco UK Retail Media. Speaking at an FMCG Instore & Ecommerce event, he referenced Mark Ritson’s contention that ...

Global advertising spend is on course to grow 6.2% this year to $1.16trn trillion, although a downgrade of half a percentage point from the March forecast. This is partially due to key sectors ...