This report summarises the latest research from WARC Media, with a focus on Baby Boomers' media consumption. In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing ...

The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

Retail media is helping to end the artificial separation of brand and performance advertising, according to an IAB analyst, but major brands have their doubts about the efficacy of this channel as ...

Luxury brands looking to attract the overseas Chinese diaspora can apply five best strategies to maximise their chances of success, according to a study by Jing Daily and Spring Studios. Following ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

To measure how attention leads to outcomes, brands need to leverage a combination of probabilistic and deterministic data, according to Mike Follett, CEO of Lumen in an article for the WARC Guide to ...

Our quarterly report series covering marketing’s most pressing issues.