This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Apple, the Cannes Lions Creative Marketer of the Year, believes AI will be “the best creative partner” the industry has seen but it can never supplant human creativity.

Global Overview WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend ...

Search is set to account for more than a fifth (21.5%) of the ad market this year, with spend rising 7.4% to $248.6bn despite regulatory threats; and 6.8% next year, by which time the market would be ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Earlier this year, Effie Worldwide joined the LIONS family alongside WARC, Cannes Lions and Contagious. As a result, we have decided that the WARC Awards will not continue in their current form and ...

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

Much has happened since our last forecast in November. A throng of new trade tariffs – with the prospect of more to come – introduced by the second Trump administration has constrained a trading ...

WARC Rankings Interactive A new way to see the ultimate benchmark for marketing Our new data visualisation tools raise the bar on measuring creative effectiveness. We’ve made it easier than ever for ...

LEGO is looking to widen its appeal and stay “super relevant” in the digital age by making its own video games and adding collaborations that would target the older end of the kids’ market. Chief ...