When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a ...

According to a report from Sports Business Journal, Connor Barwin is leading an ownership group's efforts in bringing the ...

Boston has a new National Women’s Soccer League club, and it’s all about balls.The 15th NWSL team was announced in September ...

As more teams spring up, particularly as interest in women's sports surges, there are fewer viable mascot names to go around.

We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create ...

Former U.S. midfielder Samantha Mewis gave her thoughts on the botched NWSL Boston team name launch, known as BOS Nation FC.

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

They don't play for another two years. They should drop the dumb name - BOS Nation FC and the tone-deaf approach.

Bos Nation FC, the NWSL expansion club slated to launch in 2026, has pulled its 'Too Many Balls' ad campaign amid uproar over ...

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business ...

There were many bad things about this week's rollout of Boston's new professional women's soccer team. Perhaps worst of all? It suggested that the team’s all-female ownership group doesn't trust ...

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...